King Abdullah Sport City - Jeddah

King Abdullah Sport City Jeddah
 

We were awarded this landmark project by BESIX Construction Company, with Saudi Aramco as the end client, to design, manufacture, and install the complete wayfinding and signage package for the prestigious King Abdullah Sport City in Jeddah — a world-class sports complex featuring a 60,000-seat stadium, Royal Suite, and indoor arena.

The project was successfully completed within 12 months, achieving the following milestones:

• Project Study: Conducted a comprehensive analysis of the site and user movement patterns within the first four months.

• Wayfinding Strategy: Developed a complete strategy fully compliant with FIFA standards and Saudi Aramco’s stringent design and safety requirements.

• Design & Engineering: Designed and detailed over 4,000 signs, introducing a custom surface finish system engineered to withstand the region’s hot, humid, and sandy conditions. All signs were fully sealed with subsurface graphics to ensure maximum durability and longevity.

• Production & Logistics: Fabricated the full signage package in just 8 weeks in the United Kingdom, adhering to the highest international manufacturing standards.

• Delivery & Installation: Managed end-to-end shipping logistics from the UK to Saudi Arabia and completed installation on-site within 6 weeks.

The result was a durable, high-performance, and visually cohesive signage system that enhances the visitor experience and complements the architectural excellence of one of the Middle East’s most iconic sports venues.

Radisson Royal Moscow

The Radisson Royal Hotel Moscow, formerly known as Hotel Ukraina, is the flagship property of the Rezidor Hotel Group and one of the most distinguished landmarks in Moscow. Commissioned by Joseph Stalin and designed by Arkady Mordvinov and Vyacheslav Oltarzhevsky, it is the second tallest of the famous “Seven Sisters” skyscrapers and has remained an architectural icon since its opening on 25 May 1957.

We were entrusted with the design, manufacture, and delivery of the interior signage package for this prestigious hotel — a project that demanded exceptional craftsmanship and historical sensitivity.

Every aspect of the project required careful study of the hotel’s heritage, architectural details, and interior design language. The materials, finishes, and typography were developed to complement the opulent décor and classical aesthetic of the building.

The result was a collection of bespoke interior signs produced to the highest standards: each sign’s text was carved into toughened low-iron glass and infused with 24-carat gold dust, applied using a custom-developed technique to achieve unmatched precision and elegance.

This project stands as a showcase of technical innovation, refined design, and respect for one of Moscow’s most celebrated architectural achievements.

Rezidor Hotel Group Radisson / Park inn hotels branding

Helping the group to brand new and acquired hotels in the UK, EU, Russia, CIS and the Middle East.

London 2012 Olympic

Working on a unique project like this was a very exciting and challenging project. Being part of Key Project management team responsible to deliver and install London 2012 wayfinding scope, despite all the challenges which some seemed to be impossible. we have proved that our knowledge and experience change any difficult challenge or situation to a great success.

Over 26,000 signs, with venues capacity of 645,217 Spectators, it was a 24/7 operation over the Olympics and Paralympics.

AMH King Abdulaziz Airport - Jeddah

We are workign on one of the largest aviation related projects, this project is to creat wayfinding strategy and sigange for 16 buildings which includes 11 aircraft maintenance hangers with clear spans up to 160m, ancillary buildings and workshops, with total area of 343,000 square metres of built-up area, and includes an automated MRO facility; corrosponding aprons, taxiways and airfeild infrastructure work. Additional to wayfinding we are involved in Runway Lighting, High level Warning LED Lights for the project

- Total signs estimated to be 18,000 signs

- Areas are devided based on function and security level

- Complex wayfinding strategy developed to assist in this huge facilty operation

- Developing asset mangemnet and tracking system to assist in wayfinding and operation